Instagram cafe culture in Chelsea

Chelsea is one of the capital’s finest gastronomic hubs, a statement readily backed by acclaim throughout London, from the city’s harshest food critics right down to its most casual foodies. However, a relatively new cafe trend is causing a stir in the neighborhood’s established culinary scene.

Many discerning diners now favour exclusive venues that have been affectionately named ‘Insta-cafes’. While each locale is strikingly different from the next, you’ll find that all of them share something in common – stunning décor and facades designed with social media shareability in mind.

This has made the area around Chelsea Waterfront a melting pot of socialites, influencers, tourists and residents, all eager to add one of these picturesque eateries to their Instagram feed.

Farm Girl Cafe

9 Park Walk SW10 0AJ

Farm Girl Cafe Chelsea

Farm Girl Cafe, Chelsea

Farm Girl Cafe draws its inspiration from the distinct coffee and brunch culture that has become so synonymous with Australia’s trademark cafe scene. A health food haven for the calorie-conscious, its menu encompasses a broad spectrum of colourful holistic dishes, such as their critically acclaimed acai bowls and oven-baked aubergines. However, much of this small chain’s success is owed to its iconic lattes, with specials ranging from liquid gold and charcoal to lavender seed and rose petals.

Pair this offering with a bright and inviting approach to biophilic design, and Farm Girl Cafe offers the perfect venue for a photogenic weekend brunch. This cafe also comes with the unique advantage of being dog-friendly!

Bluebird Chelsea

350 King’s Rd, Chelsea, London SW3 5UU

Bluebird Chelsea's cafe & courtyard

Bluebird Chelsea’s cafe & courtyard

The Bluebird of ‘Made in Chelsea’ fame may lack the ultra-vibrant pink hues of some of its contemporaries, but with a list of clientele that includes the Duchess of Cambridge and her sister Pippa it still merits a visit. Bluebird exists in its microcosm of Chelsea, housing a restaurant, bar, wine cellar, bakery, florist and food hall. Highlights of the menu include beautifully presented buttermilk fried crab, lobster spaghetti, and mushroom risotto. Gin lovers will feel right at home with the welcome addition of a dedicated gin menu.

Avid Instagram users can take full advantage of Bluebird’s distinct blend of art-deco interiors and Victorian design features, made all the more appealing thanks to the quirky art, brightly coloured bespoke furniture and charming outdoor courtyard.

Peggy Porschen Cakes

219 King’s Rd, Chelsea, London SW3 5EJ

Peggy Porschen's Chelsea parlour

Peggy Porschen’s Chelsea parlour

This charmingly photogenic corner of King’s Road is near impossible to miss! Peggy Porschen’s Chelsea boutique is known for the seasonal floral installations that adorn its entrance all year round.

Venture inside and you’ll be greeted by an equally vibrant selection of cakes, confectionary and cookies. Many of these sweet treats have their very own celebrity pedigree, with some items featuring in the wedding of Kate Moss and Stella McCartney, while others made an appearance at Damien Hirst’s auction at Sotheby’s and others still at Elton John’s White Tie & Tiara Bal.

EL & N London

239 Brompton Road, South Kensington, SW3 2EP

ELLondon counter and flower wall


In many circles, EL&N holds the title of London’s most “Instagrammable” destination. Of course, one look at this pretty pink cafe and such accolades come as little surprise. Its vivid floral wall, plush furnishing, and trademark pastel-pink bike with its rose-filled basket exude an unmistakable eccentricity that has earned it an astounding 339,000 Instagram followers. However, if neon lights, marble and rose gold tables, and carousel horses aren’t to your liking, then pop culture courtesy of a visit to their Love Heart Wall could be a fitting alternative. Among the classic “Marry Me” and “First Love” slogans you’ll find that the Love Heart Wall is hiding a handful of more current celebrity quotes, such as the Ariana Grande inspired “Thank You, Next”.

All the staples of modern brunch can be found at EL&N, including avocado on toast and acai bowls. However, this cafe’s primary focus is colourful cakes, paired with unconventional coffees from the mind of three-time U.K Barista Championship finalist and latte artist, Joao Almeida.